November 11, 2013
Starbucks Steps Up Again...
Last year our country's coffee giant did the unthinkable. They brought the production of one of their coffee mug lines back to the good old USA. You may recall my blog of January 8th where I hail CEO Howard Schultz as a rock star for forging the way.
If you haven't heard, the powers that be have done it again. Starbucks recently announced plans to hire 10,000 military veterans and family members over the course of the next five years. A public announcement that I hope will inspire others to emulate.
This time Howard Schultz is not the only one getting an attaboy from me. Robert Gates, who served as Defense Secretary under President George W. Bush and President Obama, seems to be the brains behind the decision to actively support our nation's heroes as they return to the workforce after years of military commitment and personal sacrifice. Turns out that Gates took a seat at the table of the Starbucks Board of Directors over a year ago. A great collaborative decision melding business and political heavy hitters together, ultimately producing a successful contribution to the economy. According to Gates, his goal is to utilize the communication and problem solving expertise that is so prevalent among our military leaders in the business setting of Starbucks.
Bravo, Secretary Gates and other latte aficionados! Hopefully, others will take notice of your decision to invest in our veterans and follow in your footsteps.